showcase Roche
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What does the giant medtech company Roche see in the niche Swedish Frames? Perhaps it's Roche's quest for humanity and the human element that led them to us? A yearning for human warmth and touch in a world of global medical technology?
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Keywords: Going Beyond​
client
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Roche
Concept Design
3D visualization
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With 23 billion test results in their product portfolio, Swiss-based Roche must strive to see the patient. The individual. The Humans.
© Photography made by Roche
We did everything in-house. An extremely small production team, a lone purchaser with the mandate to place orders independently. We. Did. Everything.
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Sometimes productions are watered down by too many opinions and thinkers. Too many wishes and prohibitions. Here, it was the opposite!
© Photography made by Roche
© Photography made by Roche
Tomorrow's healthcare looks different from today's. Enormous resources are devoted to detecting diseases early, long before symptoms appear. And that requires automation. Roche is a world leader in fully automated blood test processes.
Roche helps prevent, cure, and alleviate diseases. But their processes are becoming increasingly digital, technical, and automated. Inhuman. How do you maintain a connection with your core values?
© Photography made by Roche
We at Swedish Frames are poets. At the same time, we are well-read scientists with high demands for engineering and accuracy.
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Perhaps that's what Roche saw when they chose us?
