What does the giant medtech company Roche see in the niche Swedish Frames? Perhaps it's Roche's quest for humanity and the human element that led them to us? A yearning for human warmth and touch in a world of global medical technology?
With 23 billion test results in their product portfolio, Swiss-based Roche must strive to see the patient. The individual. The Humans.
We did everything in-house. An extremely small production team, a lone purchaser with the mandate to place orders independently. We. Did. Everything.
Sometimes productions are watered down by too many opinions and thinkers. Too many wishes and prohibitions. Here, it was the opposite!
Tomorrow's healthcare looks different from today's. Enormous resources are devoted to detecting diseases early, long before symptoms appear. And that requires automation. Roche is a world leader in fully automated blood test processes.
Roche helps prevent, cure, and alleviate diseases. But their processes are becoming increasingly digital, technical, and automated. Inhuman. How do you maintain a connection with your core values?
© Photography made by Roche
We at Swedish Frames are poets. At the same time, we are well-read scientists with high demands for engineering and accuracy.
Perhaps that's what Roche saw when they chose us?