showcase Rarity Bioscience
scope
Rarity Bioscience is a Swedish Life Science company based in Uppsala, developing a pioneering method for the early detection of cancer. Their technology, built on DNA sequencing, has the potential to fundamentally change how cancer is diagnosed.
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As the company targets an international market, Swedish Frames assists management with end-to-end graphic production and the ongoing evolution of the brand's visual identity.
client
format​​​​​
Rarity Bioscience
Rebranding
​Visual Identity & Graphic Profile
​Web Development & PPT Design
​Film & Photography
​Animated Process Illustrations
result
Comprehensive production including a brand manual and rebranding for Uppsala-based Rarity Bioscience.
Precision in every detail
Rarity’s unique superRCA® is an ultra-sensitive and highly specific molecular amplification technology. It is designed to detect minute amounts of DNA sequence variants—such as cancer mutations—in tissue samples or liquid biopsies.
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While the company is an established player in the global Life Science arena, they faced the challenge of making their complex processes accessible as their audience expanded. They also required a way to marry high-end visual quality with absolute consistency as their communication needs scaled.
superRCA® - Because Sensitivity Matters
With the animation ”superRCA® - Because Sensitivity Matters,” Rarity reaches a curious and well-informed audience with a simplified message, crafted by Swedish Frames. The film is designed for broad understanding while remaining sophisticated enough to inspire dialogue among specialists.
A groundbreaking process for early detection.
Film created by the animation team at Swedish Frames.
Strategy & Design
The work for Rarity Bioscience is as much about creating a communicative framework as it is about design and content. As the company scales, it needs clear guidelines, allowing them to be creative and productive while maintaining brand integrity.
Swedish Frames meets these high standards with modern, scalable design solutions.
Simplicity & Clarity
Rarity Bioscience is a high-performing Swedish company competing on a global stage. Simplicity and clarity are the keywords for their communication, which must always remain technically accurate and scientifically grounded.
Swedish Frames supports this mission with our full palette of design, production, and strategy.
Our client's success is our success, and the world is taking notice. In August 2025, the company won the ”Disruptive Technology Award” for their remarkable technological contribution with superRCA®.
We are proud to stand with Rarity and look forward to an exciting continued partnership.