What’s included in every partnership?
✓ Strategy and planning
✓ Content and production
✓ Digital distribution (selected channels)
✓ Reporting and optimization
✓ Project management and prioritization
What varies by partnership?
Included in Launch:
✓ Strategic foundation and priorities
(goals, audience, messaging)
✓ Visual and messaging foundation
(tone, look and feel, templates)
✓ Starter content package
(posts, visuals, sales enablement)
✓ Channel setup in selected channels
(e.g., LinkedIn and website)
✓ A simple distribution routine(so you can stay consistent over time)
✓ Basic performance follow-up(what works and what to adjust)
Included in Evolve:
✓ Ongoing planning and prioritization (monthly cycle)
✓ Continuous production
(editorial and visual)
✓ Distribution in your key channels
(e.g., LinkedIn, newsletters, website)
✓ Recurring campaign and theme initiatives (as needed)
✓ Ongoing optimization
(messaging, formats, timing)
✓ Reporting and insights
(what drives impact)
✓ Sales alignment
(sales enablement, case stories, offers)
Included in Vision:
✓ Everything in Evolve, built for multiple parallel workstreams
✓ Parallel delivery tracks
(e.g., multiple products, markets, or teams)
✓ Higher production velocity
(without compromising quality)
✓ Structured prioritization and coordination
(so nothing slips through)
✓ Faster iteration on campaigns and messaging
✓ Clearer steering toward KPIs
(pipeline, meetings, conversion)
✓ More capacity when pace increases
(launches, events, peak periods)
